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April Statewide Corner Store Campaign Promoted Heart Healthy Options

May 11, 2018 | Community News, Community News and Media

During the month of April, nearly 500 New Jersey residents in Newark, Camden, Perth Amboy, Plainfield, Trenton and Vineland benefited from nutrition lessons and health services at designated local corner stores—thanks to a joint effort between the New Jersey Partnership for Healthy Kids (NJPHK), The Food Trust, and local partners.

The events were covered by various media outlets including NJTV and News12.  In addition, freeholders, legislative staff andother local officials visited the sites to observe the importance of having heart healthy options embedded in the community.

The Heart Smarts program is part of the New Jersey Healthy Corner Store Initiative and brings free nutrition lessons and free health screenings (blood pressure, BMI, stroke andheart disease assessments) right to community corner stores.

As part of the program, residents also received up to $4 in Heart Bucks coupons that were redeemed for heart-healthy items in the stores, as well as other incentives and information to encourage healthy eating.  

Participating corner stores and partners included:

Newark: Freeway Deli Market (301 Osborne Terrace, Newark NJ, 07112)

  • Healthcare partner – RWJ Barnabas
  • Lead – The Food Trust & NJPHK

Trenton: New Way Deli Market (617 MLK Jr. Blvd, Trenton, NJ 08618)

    • Healthcare partner – Capitol Health Medical Center
    • Lead – The Food Trust & NJPHK

Plainfield: Rudilcia Supermarket (846 E 2nd St, Plainfield, NJ, 07062)

    • Healthcare partner – Atlantic Health System
    • Lead – EZ Ride

Asbury Park: Sheffields (1106 Bangs Ave, Asbury Park, NJ 07712)

    • Healthcare partner – Hackensack Meridian Health
    • Lead – EZ Ride

Camden: New Village Supermarket (1024 Carl Miller Blvd, Camden, NJ 08104)

    • Healthcare partner – Camden County Department of Health and Human Services
    • Lead – The Food Trust

Vineland: Vasquez and Diaz Market (437 W. Park Ave., Vineland, NJ)

    • Healthcare partner – Complete Care, Inc.
    • Lead – Vineland Department of Health/Cumberland Cape Atlantic YMCA


The New Jersey Healthy Corner Store Initiative is a statewide program focused on increasing the availability and sale of healthy, affordable foods in local stores and bodegas.  Currently, there are nearly 180 corner stores participating in the initiative across the state.  Stores receive education, tools, and commercial equipment to promote healthier food options to residents.  The statewide initiative is being led by the New Jersey Partnership for Healthy Kids and The Food Trust, with local support from Campbell Soup Company, PSE&G Foundation, Horizon Foundation for New Jersey, Novo Nordisk and statewide support from the Robert Wood Johnson Foundation.  For more information, visit and  


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