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Fresh Grocer supermarket opens in New Brunswick, addressing ‘food desert’ challenge

November 9, 2012 | Media Coverage, New Brunswick

Originally publishd in NJBIZ

After several delays in the wake of Hurricane Sandy, public- and private-sector groups were finally able to enjoy the fruits of their labor today with the opening of a new full-service fresh food supermarket in New Brunswick, which represents the urban center’s first successful grocery store development in more than two decades.

The final piece of Wellness Plaza, in New Brunswick, opened today. (Rendering from The Fresh Grocer)

The new 50,000-square-foot Fresh Grocer is part of Wellness Plaza, a mixed-use redevelopment project by New Brunswick Development Corp. that includes a 60,000-square-foot fitness center, a 1,275-space parking garage and, eventually, an elevated walkway connected to the train station.

According to Devco President Christopher J. Paladino, Wellness Plaza is the second phase of a three-part plan to redevelop New Brunswick into a transit village. In February, Devco completed the plan’s first phase — a $150 million project to open 650,000 square feet of mixed-use commercial and residential space — and the development firm expects to complete the third phase — an affordable housing complex with street-level retail — in December, Paladino said.

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